Our Brand

SERUND'S STORY

"At Serund, we believe in the power of current generation and the art of decision-making. Our premium clothing brand embraces the legacy of the past, the vision of the future, and the influence of today’s generation. With Serund, you have the freedom to express your style and carve your own path, leaving a lasting mark. Join us on this journey of empowerment, where generations converge and decisions emerge." Serund: Empowering Style. Influencing Generations.

MANUFACTURING

At Serund, we take pride in our commitment to quality and craftsmanship. Every step of our production and final process takes place in Armenia, focusing on premium quality and attention. While our fabrics and details are sourced globally, the heart and soul of our garments are crafted right here in Armenia. Choose Serund for authentic, locally produced clothing with a global touch.

SERUND'S VISION

The vision of the Serund is to be a timeless and revered fashion icon that transcends generations, leaving a lasting legacy in the world of premium clothing. With a dedication to excellence, innovation, and a deep understanding of our customers' aspirations, we strive to become an influential force in the fashion industry. Our goal is not only to connect people across generations through compelling stories and captivating designs but also to enhance the Armenian textile industry and demonstrate that Armenian brands can stand at the forefront of premium fashion. As Serund continues to evolve and grow, our vision remains steadfast: to be a timeless symbol of elegance, generational influence, and empowerment for generations to come.