Every piece has its own story at Serund. From the intricate designs to the logos, every detail is thoughtfully crafted to align with our brand's narrative. Our products are limited and exclusive, reflecting the unique meaning behind each design. Every element is carefully connected to our storytelling, making each item a rare expression of our vision.

Church Tee

The inspiration behind the St. Anna Church design comes from the timeless heritage and ongoing faith embodied by this iconic landmark. The design captures the elegance of the church, symbolizing strength and tradition. This piece serves as a reminder of our deep cultural roots, inspiring a connection between past and present generations.

Eternity Sign Logo

The Eternity Sign logo tee is inspired by the ancient Armenian symbol of a closed cycle - life, death, and rebirth. This ancient emblem perfectly captures the essence of Serund, representing continuity across generations. Just like the endless loop of the eternity sign, Serund's story is one of legacy, renewal, and the enduring spirit that defines our name.

Mother Tee

Inspired by the iconic Mother Armenia statue, this design captures the strength and power she represents. A symbol of protection and unwavering courage, the design reflects the powerful spirit of our nation and pays tribute to the enduring legacy of those who stand tall, safeguarding our values and traditions across generations.